So threads is the new social media platform launched by Meta just a couple of days ago, and it’s growing insanely fast, and here I shared the best ways to use threads and grow the followers. Some growth hacks and things you can do to grow your accounts, especially in the early days, but they should apply anytime you’re reading this article. Also, I want to kind of give you my thoughts on the best ways for creators and businesses to use threads, so let’s just jump right into it.
How Meta Threads Works
Meta’s Threads looks and feels like Twitter, but it’s going to be a little different in some ways. The biggest way is that it’s essentially an extension of your Instagram, and that’s going to be the first thing that we’re going to get into, so not everybody is starting from zero or at the same level at least on this new app. That’s because if you already had an Instagram following, you’re pretty much going to retain a percentage of that. At least all your followers that you know go over to the new platform and decide to follow everybody that was following on Instagram, so you should have somewhat of a built-in following already. Let’s assume you’re starting from row 0, but these rules kind of apply to wherever you’re at in your account journey.
1. Frequency Consistency on Threads
So the number one thing to keep in mind when you’re growing your Threads account is frequency and consistency. Threads is a new platform that’s growing incredibly fast, and what that means is there’s a huge content demand, so the numbers right now, like you know, are growing millions of active followers every day, and there’s just not a lot of content on the platform yet to post to those new followers.
So that is a huge opportunity for you know smaller creators and smaller accounts to post and get those posts promoted, and I’m going to kind of talk a little bit about how to do that so those two things kind of go together so because this is like a Twitter like app you know it’s not going to be uncommon to post anywhere from five to seven times a day potentially even more than that it’s a higher frequency social media platform for sure so keep that in mind shorter form of shorter content you’re going to want to show to the threads algorithm, but it’s being developed that you are an engaging user, that you are a power user, that you are posting a lot, and that you’re posting consistently, which should help your posts get promoted more and more.
2. What You Post Matters
Number two, which kind of plays into the first one as well, is that what you write and what you post matters. You’re going to want to deliver high-quality, engaging, thoughtful content that is going to increase your followers total user minutes on the platform; that’s what’s going to help get your post promoted. You’re going to want to post things that are really engaging and things that are going to drive a lot of conversation that seem to be what’s getting promoted most on threads right now, but most importantly, try to provide value with whatever you’re posting.
Make it where you know you’re trying to make the time that somebody is putting into looking at your content or absorbing your content engaging with your content, you’re going to want to make sure that that’s providing them some level of value, and the more value you’re providing, you know, naturally, these algorithms are getting much better at promoting high-value content.
3. Find Your Audience on Threads
The number three is to start finding your audience by directly engaging with accounts in your industry or niche, so I would be replying specifically to other creators or other accounts that are directly in your industry. You know, once you start trying to engage conversations on your own posts, you’re going to start wanting to identify and find those accounts that are in the same industry and niche as you, so you can start to kind of tailor your audience because it should be kind of a vicious cycle once you start getting good user feedback on some of your posts, which should just recommend them to other similar followers that are going to be looking for those types of content anyway.
4. Use Your Existing Audience
At number four, the best way to grow threads right now is to use your existing audience, so if you have another platform somewhere, I would start adding your, you know, kind of appthreads handle everywhere you can. There are social media buttons and pins and things on all different accounts—email, that kind of stuff. I think being early at doing this is going to help a lot because people are still interested and new to the platform, so if you’re driving, there are kind of top-of-funnel first approaches to the website or first approaches to the app through your, you know, email signature or something like that, which could be a really powerful tool early on.
5. Use Visual Content on Meta Threads
Number five I don’t think it’s talked about as much right now, but visual content, so photos and videos, seem to be promoted pretty significantly on threads. I mean, vet this for yourself and your own feed, but it looks like the majority of posts are still going to be, you know, somewhat visual. So that’s definitely something to keep in mind. I think threads would be a great place to post to kind of repost and share it and use it as another channel to promote your existing content, and it looks like a great way to use that content as a strategy is to just kind of tailor it as a little bit more of a short form kind of bite-sized piece of that where you can kind of link it to your longer form content on another platform like YouTube perhaps or, uh, potentially Instagram or something like that.
I wanted to also share about how threads could be used for a business or, you know, for somebody who’s looking at this strategically, and I think the best thing to do is find your audience and find your audience early. And like I mentioned before with number three, I think trying to engage directly with accounts in your industry or niche is going to be the best thing. Just get on there and, you know, engage with the platform a lot. This is a conversational-driven platform, and the number one way to grow is definitely by kind of having those network effects and working on that really early on.