The alternative to Twitter is in its early development phase and is accessible only through invitations.
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Bluesky, the Twitter alternative led by Jack Dorsey, remains accessible only through invitations. However, the platform’s leaders have shed more light on their vision for the open-source platform. According to CEO Jay Graber’s recent blog post, Bluesky aims to establish a “marketplace of algorithms” that empowers users to control how content is filtered and sorted.
Graber noted that an open marketplace of algorithms would provide developers with the freedom to experiment and publish algorithms for public use, while users can customize their feed to regain control of their attention, their most valuable resource. Originally Bluesky was a Twitter-backed side project aimed at creating new decentralized standard for social media platforms. It officially separated from Twitter in 2021 and joined the ranks of Twitter clones that emerged after Elon Musk took over the company.
However, like much of Bluesky, the idea of an algorithmic marketplace is still in the early stages. Bluesky is presently working on feed APIs for developers and a “feed selection system” that will enable users to browse third-party feeds that can be integrated into their timelines in the future.
It is worth noting that Dorsey has advocated for “algorithmic choice” for a long time and had even suggested the idea of an algorithm marketplace when he was still in charge of Twitter. Graber mentioned in the blog post that offering users the option to select their own algorithm, including a chronological feed, could help to counter the “backlash against the perceived algorithmic manipulation of people’s timelines.