What if I told you that there’s a pyramid of growth that can make people fall in love with you and your content? Understanding and implementing this strategy can double your engagement and unlock massive amounts of Instagram followers. The crazy thing is, almost nobody does it, and I don’t even know why. The results you can get with this strategy are flat-out crazy, like a creator who went from being stuck for years to becoming one of the most engaging, fastest-growing accounts in their niche.
Social media is constantly changing, and if you really want to make it, you’ve got to adapt. In this article, I’ll reveal the super powerful Pyramid of Growth that will completely transform the way you approach content creation. I’ll show you how to double or even triple your engagement and how we used this strategy to help another creator blow up and stay there, pretty much overnight.
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Combatting Low Reach
One of the biggest challenges creators face is low reach and engagement. This can happen because of a weird algorithm glitch that takes away some of your reach, or it can happen because other content that’s out there at the same time is just better, more engaging, and way more interesting. Sometimes your reach gets lower and lower, and it doesn’t even have to have anything to do with your content.
To combat low reach, you can either keep posting and not fall into the trap of the downward spiral of engagement, or use whatever trend is currently going on to your advantage and try to wrap it around your niche and your content. This strategy is called Trendjacking, and it involves using the current trend to get attention from people outside of your super narrow niche. It’s essential to be aware of whatever is going on right now in the world or on the internet and find ways to use it to get more eyeballs over to you.
Getting the Algorithm on Your Side
Hijacking trends is just one part of the equation. To make this strategy work, you need to mix it with the other ingredients of the Pyramid of Growth. The first part is you and your content, actually hijacking trends. The middle of the Pyramid of Growth is the algorithm, tying everything together. To understand this next very important part, we need to understand how the algorithm works.
The algorithm is like the host at a party. It wants to keep people at the party for as long as possible. It wants to show people content that they will engage with because engagement keeps people at the party. If you can increase your engagement, the algorithm will start to show your content to more people, and your reach and followers will grow.
One super underestimated way to increase engagement is to simply reply to each comment and DM that you get. People need to feel like they’re actually taking part in the conversation, and you want to reply to every comment because others are going to see it. If they see that you always reply and have a good time with your followers, they’re just way more likely to interact with you, giving you sweet algorithm points and the engagement data that it actually wants to see.
Building Your Tribe – Getting Superfans
The top of the Pyramid of Growth is all about building your tribe, getting superfans. These are the people who love your content and engage with it the most. They are the ones who will tell their friends about you, buy your products, and be your biggest advocates.
To get superfans, you need to create content that is not just interesting but also valuable. You need to provide value to your audience, whether that’s through education, entertainment, or inspiration. You need to know your niche and your audience inside and out, so you can create content that resonates with them.
The Primal Branding Code
Before we get into the practical tips, it’s important to understand the Primal Branding Code. This is a principle taken from the book Primal Branding by Patrick Hanlon. The code is basically about the different branding elements that most big, super-magnetic brands have in common. If you look at great creators with a super-engaged audience, they all have at least two elements of the Primal Branding Code nailed down.
The first element is having some kind of ritual that gets the tribe together. This could be as simple as having a dedicated upload date for your content, or it could be a more complex ritual like a recurring challenge.
The second element is polarizing content that calls out non-believers. This creates a sense of community among your followers and emphasizes why you are different from other creators or brands.
Incorporate Your Followers into Your Content
Once you have established a ritual and polarizing content, it’s important to incorporate your followers into your content. This could be as simple as sharing their DMs or making content around them. By doing this, you are creating a sense of relatability and tightening the bond between you and your followers.
Create a Community Effect
Another important aspect of tribe building is creating a community effect. This means making your followers feel like they are part of a larger group. You can do this by highlighting user-generated content or by hosting meetups or events.
Call Out Non-Believers
Finally, it’s important to call out non-believers. This may seem counterintuitive, but by doing so, you are emphasizing why you are different and creating a stronger sense of community among your followers. If you’re lucky, the non-believers may even leave interesting, slightly negative comments that will show the algorithm that your content is worthy of being pushed out.
In conclusion, building a tribe of super fans takes more than just creating relatable content. By understanding the Primal Branding Code and incorporating your followers into your content, creating a community effect, and calling out non-believers, you can create a stronger sense of community and grow your following.